---
name: chatgpt-citations-playbook-commercial-seo
description: Run a five step page formatting workflow that maps each commercial page to one decision stage so it is easier for ChatGPT to cite.
---

# Five Step ChatGPT Citation Page Formatting Skill File

## When to use

Use this when a commercial page is retrieved in ChatGPT Search but not cited. Run it during a weekly content optimization pass to turn mixed intent pages into stage specific pages that are easier to extract and quote.

## Steps

1. Audit your top commercial pages and assign each page one stage only: Awareness, Research, Comparison, or Validation.
2. Delete mixed stage sections that do not match the assigned stage for that page.
3. Add stage specific structure blocks: lists for Awareness and Research, tables and pricing matrices for Comparison and Validation.
4. Move the key citable answer into the first third of the page.
5. Check the page weekly with stage matched prompts and log citation outcomes.

## Examples

Example 1: Friday optimization pass
- Before stage splitting: 0 cited prompts out of 5 checks.
- After reformatting one page for a single decision stage: 2 cited prompts out of 5 checks the following week.

Example 2: Internal page rescore
- Before: mixed intent page with awareness intro, shortlist, and pricing on one URL. Score: 42/100.
- After: narrowed to Comparison intent, added one feature table and one pricing block, moved the direct answer to the opening section. Score: 78/100.

Example 3: Weekly tracking sheet columns
- Prompt
- Date
- Cited URL
- Citation position
- Claim match

## Notes

If you are a small team, do this on existing high intent pages first. You can often improve citation consistency faster by restructuring than by publishing net new content.